How to Better Sell Your Games and Apps

How to Better Sell Your Games and Apps

Pin It

In order to better sell games and apps, the masses have to know of your product first. So raising awareness and getting noticed is in order. Start by identifying your product’s key functions. What makes your product so much better than your competitors? What can…

Continue reading →

Video Game Marketing Needs to Go Beyond the Trailer!

Video Game Marketing Needs to Go Beyond the Trailer!

Pin It

Video game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch…

Continue reading →

Supercool Goes to Capcom’s Los Angeles Fight Club

Supercool Goes to Capcom’s Los Angeles Fight Club

Pin It

I am fully aware of the first rule of Fight Club, but I can’t help myself (forgive me, Tyler Durden). Capcom’s Los Angeles Fight Club last night at the Belasco Theater in downtown was simply, awesome. Capcom invited us (VIP, woot!) to partake in this…

Continue reading →

Supercool Creative at the American Idol Live Concert

Supercool Creative at the American Idol Live Concert

Pin It

I attended the (sold out) American Idol Live Concert this past Friday at Nokia Live in Los Angeles courtesy of Samatha and Jennifer at Interscope/Geffen/A&G Records. I didn’t follow American Idol this season (10 seasons strong), but after the concert my plus one and I…

Continue reading →

Co-Branding Benefits

Co-Branding Benefits

Pin It

Co-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right,…

Continue reading →

Content Marketing for Social Media Campaigns

Content Marketing for Social Media Campaigns

Pin It

Content marketing is an effective part of most successful social media campaigns. In order to get users to not only read, read and watch your content, but also pass it along to their friends, your content needs to be relevant, engaging and useful.   In order…

Continue reading →

How To Do Social Media Marketing

How To Do Social Media Marketing

Pin It

“How do you do social media marketing?” I wish there was a simple answer to this, but unfortunately, there isn’t just one single go-to social media marketing formula, other than maybe, “do a lot of it, and often.” But even that’s too broad as there…

Continue reading →

What is Social Media Marketing?

What is Social Media Marketing?

Pin It

Alright, so you’ve been hearing a lot about “new media” and “social media marketing” and it’s something your company is getting into or wants to get into because they can’t afford to fall behind the competition. But, what is it? Fan pages (“Like” pages), tweets,…

Continue reading →

Viral Video Marketing: What Is It?

Viral Video Marketing: What Is It?

Pin It

Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications. Consumers are engaged and encouraged to share and pass the video along to their networks of friends, family…

Continue reading →

Be Fired for a Comment Made Online?

Be Fired for a Comment Made Online?

Pin It

As I was leaving my friend’s place the television was on CNN where an interesting question was brought up, something along the lines of “Should a Person Be Fired for What They Say on a Social Networking Site?” I didn’t stick around for the debate,…

Continue reading →