The Supercool Creative blog covers topics relevant to online video marketing, social media marketing, viral marketing, online marketing trends and anything else we think you may find interesting.
Facebook recently premiered its redesigned Groups feature, which is supposed to make Facebook work more like real-life social networks by allowing users to separate their friends into different groups based on common interests or relationships. A user can create a group about fishing, for example, and invite all his fishing buddies to join the group. Now instead of posting comments and links about fishing that he would usually post to his regular Facebook feed, he can now post it to this group’s page. This way, only his friends who care about fishing will see the post, and those who don’t care won’t have to scroll past it on their news feeds.
Here are some details about the new Facebook Groups:
- Groups can be Open (list of members and content are public), Closed (list of members is public, but content is private), or Secret (members and content are both private.)
- Users can only become members of groups if they are invited by one of their friends.
- Can have an unlimited number of members, but certain functions are turned off when the number reaches 250 members.
- Includes a chat feature where multiple members can chat with each other at once.
- Messages can be sent to everyone in the group.
- Photos, videos, and links can be posted within the group.
- Events can be created within the group.
Some businesses may see this as another opportunity to create a page on Facebook where they can engage customers. However,
Last week, Twitter’s new site design was made available for preview for select users, and will become a permanent change after a few weeks. According to the official Twitter blog, these are the new changes:
- New design. The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. And, experience infinite scroll — you no longer have to click “more” to view additional Tweets.
- Media. Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, deviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
- Related content. When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.
- Mini profiles. Click a username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
We’ll have to wait to see what the feedback is from users, but
David Murdico recently wrote an article for ReelSEO about content marketing strategies. You can read the full post here, but I wanted to expand upon his comment that video content marketing is “the most engaging way to share your message” by highlighting the specific ways that video is such a great marketing vehicle.
- Video is an excellent way to get people’s attention since it appeals to the senses of sight and hearing, and appeals to each in more ways than other types of content. A viewer absorbs the pictures, any text within the video, the title and description, background music, speech, and sound effects. What other type of content can provide such a full experience?
- Video portrays a company’s spirit. A humorous video shows the company has a fun attitude, while an informative video shows it has a direct attitude. Videos can also blend multiple styles to show a diverse attitude. Other content, such as an article, is more one-dimensional and won’t portray a company’s spirit as fully.
- The message you want to get across to customers or industry insiders is not only conveyed through body text, but also through the action of the video,
Twitter is one of the biggest internet phenomenons in the last few years. Everyone from Ashton Kutcher to your grandmother has a Twitter account. It’s a great way to stay updated on your friends’ lives and get the latest news. However, it is also a great way for people to be annoying. You know what I’m talking about. All those obnoxious, useless, or frustrating tweets that you just want to ignore. There are many different types of annoying tweets, but here is a list of the top 10. Enjoy!
1. Mundane activities
These are the tweets that inform a following of every inconsequential thing a tweeter does. They tell us when he’s at the gym, driving home, eating a bowl of ceral, etc., etc. While we appreciate that you want to keep us all so well-informed, I’m not sure we need to know about every activity you accomplish daily. There is something to be said for leaving a little mystery in life.