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How to Make a Social Media Update Checklist

How to Make a Social Media Update Checklist

I was in a McDonald’s one day when I saw the cleaning checklist on the back of the bathroom door. I thought, if the guy cleaning the bathroom needs a checklist to make sure he doesn’t forget to sweep or wipe down the sink, we…

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Video Series Production Tips For Brands and Startups

Video Series Production Tips For Brands and Startups

The perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll build a fan base, appeal to your audience, get your message across…

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5 Ways to Tell if Your New Product Will Sell or Suck

5 Ways to Tell if Your New Product Will Sell or Suck

Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on…

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Why Social Media Is Like Asking Girls Out

Why Social Media Is Like Asking Girls Out

Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you’re asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having…

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5 Smart Questions to Ask B4 Producing Marketing Videos

5 Smart Questions to Ask B4 Producing Marketing Videos

I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product…

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YouTube Advertising and How Brands Are F#@king It Up

YouTube Advertising and How Brands Are F#@king It Up

Okay, so I wrote this post about 10 minutes ago, in a hurry… because I’m pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles, I’m a “thought leader.” (quotes intended).

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How to Find the Best Video Production Company or Agency

How to Find the Best Video Production Company or Agency

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands,…

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5 Ways To Sell your New Product Via Video And Social Media

5 Ways To Sell your New Product Via Video And Social Media

Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on…

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Is Your Video Marketing Strategy Smart or Stupid?

Is Your Video Marketing Strategy Smart or Stupid?

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would…

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Social Video Marketing And Why You Need to be Reaping the Benefits

Social Video Marketing And Why You Need to be Reaping the Benefits

Video is no longer just an option for your brand; it’s a marketing tactic that’s here to stay. Social video marketing has gained popularity over recent years and is becoming a powerful tool for connecting with customers and building brand awareness. Businesses who create videos…

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