Why Should Your Team Work With a Creative Agency instead of Handling Marketing Video Production In-House? Creating marketing videos can be resource-intensive, so more and more businesses face a dilemma of whether to work with a creative agency or write and produce marketing videos in-house. About 89% of marketers claim that marketing videos provide a…
If you really want to make an impact with video marketing, develop and launch a video ad campaign series. Single video ads, game trailers and social media videos are of course very effective, and a series of videos, all in one campaign, puts that success on steroids. A video ad campaign is a series of…
A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $5,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen…
NOTE – The following article was originally published at the peak of the pandemic, but the solutions outlined below are fast becoming popular options even as we start going back to normal! So how do you do video ad production, or any kind of video production during a pandemic crisis like Coronavirus, which necessitates social distancing…
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My creative agency & video production company gets inquiries that range from brands, businesses and startups that know exactly what…
Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but…
Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or,…
Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary…
Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive,…
This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives…
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