Life moves pretty fast. If you don’t stop and look around once in awhile you could miss it. – Ferris Bueller Dear all my friends in digital marketing, Take your faces out of your phones once in awhile and look around. I know it’s hard, but you’ll thank me. Besides the idea of spending face…
Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some…
Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products…
This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the mobile revolution continues to dominate most of the consumer tech market, other connected devices are also promising to deliver a unified…
This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old…
I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well: Online Video Marketing Trends Yesterday. Today. Tomorrow. WHY INVEST IN ONLINE VIDEOS? Because being left behind sucks. Every 3 years, businesses double…
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64%…
Your marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter while…
I contributed an article to Business Insider this week based on my frustration with all the brands, businesses and startups out there who are letting their social media communities control their behavior. Social media is great for getting feedback but to what extent do we as an agency recommend knee jerk reactions every time there’s…
Yet another marketing phrase, ‘Native Advertising’ has managed to capture the attention of everyone in the marketing world and it has received a lot of attention from media, brands and publishers. After cutting through this hype, one question still remains unclear to many and that is, what does it actually mean? The phrase ‘Native Advertising’ encompasses…
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