Using Press Releases in Your Digital Marketing Strategy

Press releases are one of the top ways to promote your brand online. There are many tools available that make creating and sending a press release easy. When combined with syndication, search engine optimization, and other forms of content marketing, they become a powerful tool in your digital marketing strategy. As more marketers begin to…

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more.…

Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but…

9 Reasons Your Business Should be an Attention Whore

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive,…

Should You Hype Your Startup Pre-launch by Marketing Now?

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs…

10 Reasons Why PR Professionals Should Be Using Social Video

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top…