Retailers are adopting social media and digital marketing as the new standards in effective customer outreach and sales generation. Familiarity with the customer base and predicting consumer trends are central to success in retail, and using social media offers companies the ability to study consumer data while inviting customers to interact in a community setting.…
Videos can quickly turn your social media channels from bland to spectacular. Brands, startups and organizations realize social media success only with significant effort and tactics, and one of the most powerful success strategies is keeping your social media pages interesting. To do this you must post content that is relevant, provocative, informative, entertaining, unexpected and…
It’s no secret that Twitter has become a powerful advertising tool. Whether it’s for upcoming films, highly-anticipated video games, must-read novels, major brands, startups or organizations, Twitter is an platform for building an online following. While it is admittedly easier to gain a Twitter following if you are already a part of an established brand,…
TV networks have long competed against one another and consistently face the challenge of attracting new viewers while maintaining the attention of current audiences. With the advent of social media, networks have altered marketing techniques to better serve their viewers, and new web-based networks including have emerged as popular alternatives to broadcast television, especially among…
In his latest post on iMedia Connection, Supercool Creative’s David Murdico lists 5 ways PR agencies and professionals can up their clients’ video and social media game including asking themselves questions like: Why should anyone care about our videos? What kinds of videos work best? When is the best time to launch video campaigns? How…
Social media marketing has proven an effective technique for film studios, independent filmmakers, and television networks in recent years, allowing companies to lower advertising costs while still reaching the masses. Print and television advertisements have long been the standard in film promotion, but the industry is now turning to social media as a compelling marketing…
Advertising on TV does have major benefits, but these next five benefits of online video cannot be matched by any TV campaign. Not to mention the high cost of a thirty second time slot and paying for the production of the ad. It will be hit or miss, and there is little to no ability…
Big. In your face. Unapologetic. An edge provides a golden opportunity for marketing: it’s a call for attention. Now, whether people roll their eyes and click away or pass it onto their friends is something that takes some planning. While catching the consumer’s eye is the foundation of successful, edgy marketing, you need to make…
There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in…
In order to better sell games and apps, the masses have to know of your product first. So raising awareness and getting noticed is in order. Start by identifying your product’s key functions. What makes your product so much better than your competitors? What can audiences get from your game/app that they can’t from others?…
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