You’ve already acknowledged that social media marketing is crucial to your startup’s success, but, like any good businessperson, you’re seeking ways to boost your marketing’s reach and engagement and create more compelling campaigns. One powerful solution: take advantage of holidays and other special events! Whether it’s Christmas, Father’s Day, the Super Bowl, the Olympics, or…
Digital marketing is a constantly evolving, cutting-edge field, but frequently, amid all the hype of new technologies and innovative ideas, we overlook the central tenets of traditional marketing, which should be constantly recognized and adapted to modern strategies. One of these core principles is finding, developing, and remaining consistent with your brand’s voice. Marketers often…
During holidays like Halloween, Thanksgiving, Christmas, Hanukkah, New Years, Festivus and the Super Bowl, marketers have a unique opportunity to combine consumers’ natural need to find and share holiday-themed online content with their need to buy drinks for parties and events. Create that content, and let your beverage brand and products be the life of…
A psychiatrist once told me that he believes everyone should be in therapy. His reasoning was that everyone needs an outside perspective from someone with expertise in solving problems and improving peoples’ situations. The same could be said for the relationship between startups and social media agencies. Startups come out of nowhere and have to…
The NBA draft propels millions of dollars from owners and organizations to new professional basketball players, just like in any other professional sport. While checks will be flowing from NBA team organizations, brands and eager-to-sponsor companies will also be throwing endorsement opportunities at athletes. This can bring up a lot of questions for brands. Where…
Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested…
1. Social media is ubiquitous Over 2 billion people worldwide use the internet, for various purposes, and almost all of them come into contact with social media through one means or another. It’s difficult to get an actual statistic on how many people use social media since a single person might participate in multiple ways,…
Face it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you…
I came across a banner ad today for “gum that tastes just like strawberry shortcake.” Who wouldn’t want that? So, with expectations high, I clicked, expecting to be taken to a colorful page bursting with strawberry shortcake excitement, maybe videos and ways to share my delicious-looking new find with my friends. Instead, I was whisked…
Branded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate…
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