Top 10 Video And Social Media Marketing Tips For The Video Game Industry

Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using…

Video, Viral & Social Media Marketing Advice For Marketing Executives

I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…

Video and Social Media Marketing: Getting C-Suite Executives To Lead

Originally published on MediaPost, written by Supercool Creative Director David Murdico I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in…

Viral, Online Video, Social Media… It’s All About Selling Stuff

Originally published on MediaPost, written by Supercool Creative Director David Murdico Supercool Creative gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate — since, we’ve been told, we are also listed in the Yellow Pages…

Five Reasons to Launch Holiday-Related Video and Viral Marketing Campaigns

Each year, we’re seeing more and more video campaigns launching for viral and social media distribution on Facebook, YouTube and elsewhere by larger brands and businesses intent on tapping into the power of video as a marketing tool. Likewise, we’re seeing an increase in video marketing content centered around holidays. This trend is by no…

Chasing Dragons: The Case for Creating Original Video, Social, Interactive and Integrated Media Campaigns

As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of…

Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One

If you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing…

Business to Business (B2B) Video Marketing

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing and search…