This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was…
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64%…
1. “THE GOSSIP” “Did you hear that Sandy is getting a divorce from Steve? And Steve has secretly been having an affair with their mailman? And Sandy is so upset that she dyed her hair, but put too much bleach in the dye and she had to shave it all off and now she’s wearing…
This is a guest post by JonJon Yeung, Everyone is trying to understand the formula behind making things go viral. Jonah Berger, Associate Professor of Marketing at the University of Pennsylvania, even wrote a book about it. According to Berger, virality is neither purely skill nor purely luck – it is both an art and a…
I actually view 100% of my TV on a second screen device and not on a TV. I threw my TV away about a year ago. So what are your viewing habits? As networks, advertisers and social media platforms try to capitalize on the second screen trend— a recent survey found many Americans are…
Trolls have been around for centuries. In Norse mythology trolls were magical creatures who lived in caves, in J.R.R. Tolkien’s Middle-Earth trolls were evil and crude, in the early 90s trolls were cute little plastic dolls with the bright neon colored hair, and now trolls live on the internet leaving crude comments throughout the web.…
I contributed an article to Business Insider this week based on my frustration with all the brands, businesses and startups out there who are letting their social media communities control their behavior. Social media is great for getting feedback but to what extent do we as an agency recommend knee jerk reactions every time there’s…
The internet is becoming a crowded place and brands and startups face the same problem: How to get new customers! It would be nice if customers would just come knocking, but instead of waiting around, they need to get out there and start promoting online. Here’s how. SOCIAL MEDIA Social media these days has become…
Yet another marketing phrase, ‘Native Advertising’ has managed to capture the attention of everyone in the marketing world and it has received a lot of attention from media, brands and publishers. After cutting through this hype, one question still remains unclear to many and that is, what does it actually mean? The phrase ‘Native Advertising’ encompasses…
This guest post is by Drew Hudson, of Grovo.com. Social media is now more popular than porn on the internet. I know, I know. I didn’t believe it either. Standing out in the fray that is social media can be as mystifying as it is necessary. Knowing what sites to promote your business on, and how…
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