In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64%…
The internet is becoming a crowded place and brands and startups face the same problem: How to get new customers! It would be nice if customers would just come knocking, but instead of waiting around, they need to get out there and start promoting online. Here’s how. SOCIAL MEDIA Social media these days has become…
In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for…
One of our Supercool Blog readers left the following comment on a recent post. “I have been contacted by or contacted social media companies for 3 years. I have been a customer of 5 or 6 companies to help me with social media. I have yet to work with a social media marketing company who provides me…
Dear Brands and Startups, If your company is at the point in its growth cycle where it needs an agency to handle its creative outreach, then it’s important to know the best approach. Sure, you can refer to “how-to” posts on various websites, but how about you look to an unexpected video. This video comes…
Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth…
Big. In your face. Unapologetic. An edge provides a golden opportunity for marketing: it’s a call for attention. Now, whether people roll their eyes and click away or pass it onto their friends is something that takes some planning. While catching the consumer’s eye is the foundation of successful, edgy marketing, you need to make…
Brands and startups need a quarterback that manages the campaign and makes things happen. Digital marketing campaigns have lots of moving parts, from social media to video to banners to interactive to integrated TV initiatives. All of these parts must be aligned to the campaign goals, user experience, brand message and overall look and feel.…
A psychiatrist once told me that he believes everyone should be in therapy. His reasoning was that everyone needs an outside perspective from someone with expertise in solving problems and improving peoples’ situations. The same could be said for the relationship between startups and social media agencies. Startups come out of nowhere and have to…
Branded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate…
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