By Marc Poirier, CMO/Co-Founder, Acquisio Display networks are great spots to create brand recognition with the aim of turning that recognition into sales. What every digital marketer knows is that there is a cost associated with each of those sales. The goal, of course, is to lower that cost per acquisition (CPA) and increase the amount…
Steve Nicholls, author of Social Media in Business, offers these 7 tips to help you use social media to your advantage, connect you to the right people and help you find the right job! With employment levels at 7.9% it is critical to call in all favors, work all rooms and use all tools available to…
Marketing apps can be tricky business. There’s a lot of competition in just about every category, so once you develop an app that satisfies a need, tag it with a catchy name and get it approved for launch, the next step is to get it out to everyone. In addition to a well thought out…
Search Engine Optimization (SEO) is a great form of marketing on the web, especially if you want to be found by your demographic through the various search engines like Yahoo, BING, and Google. Search engines Google and Bing have already integrated with their respective partners Google+ and Facebook, which can help businesses get discovered. The…
Videos can quickly turn your social media channels from bland to spectacular. Brands, startups and organizations realize social media success only with significant effort and tactics, and one of the most powerful success strategies is keeping your social media pages interesting. To do this you must post content that is relevant, provocative, informative, entertaining, unexpected and…
It’s no secret that Twitter has become a powerful advertising tool. Whether it’s for upcoming films, highly-anticipated video games, must-read novels, major brands, startups or organizations, Twitter is an platform for building an online following. While it is admittedly easier to gain a Twitter following if you are already a part of an established brand,…
TV networks have long competed against one another and consistently face the challenge of attracting new viewers while maintaining the attention of current audiences. With the advent of social media, networks have altered marketing techniques to better serve their viewers, and new web-based networks including have emerged as popular alternatives to broadcast television, especially among…
Social media marketing has proven an effective technique for film studios, independent filmmakers, and television networks in recent years, allowing companies to lower advertising costs while still reaching the masses. Print and television advertisements have long been the standard in film promotion, but the industry is now turning to social media as a compelling marketing…
There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in…
Online video is one of the most effective strategies used in marketing. The numbers show it, and there is hardly any dispute. Over 100 million Internet users watch online video each day. 90% of online shoppers claim they found making shopping decisions easier due to effective product videos. These are just some of the many…
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