I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well: Online Video Marketing Trends Yesterday. Today. Tomorrow. WHY INVEST IN ONLINE VIDEOS? Because being left behind sucks. Every 3 years, businesses double…
In this economy, or any economy, most people don’t look forward to having to fire anyone. Do you find yourself in a position where one of your employees has gotten to the point where their job performance is substandard? Where there is little chance of re-habilitation? Where termination is the only option? How did this…
Boy meets girl. Girl meets boy. Boy meets boy. Girl meets girl. And unfortunately, they’ve met each other in the office that they’ll be working in together because, well…they’re co-workers. And we’ve all been there. You make flirty eyes as you walk past the bleak, colorless cubicles, or gently brush hands as you’re reaching for…
1. “THE GOSSIP” “Did you hear that Sandy is getting a divorce from Steve? And Steve has secretly been having an affair with their mailman? And Sandy is so upset that she dyed her hair, but put too much bleach in the dye and she had to shave it all off and now she’s wearing…
By Terry Jones, Founder of Travelocity and Kayak.com The world’s future leaders overwhelmingly believe that today’s businesses cangrowonly if they can innovate – and that today’s business leaders aren’t demonstrating they’re up to the task. While that’s the thinking of nearly 5,000millennials – the 20- to 33-year-old generation – at least one baby boomer, the innovator who…
Lots of people try to convince me that social media marketing isn’t about sales. It’s about building a community, interacting with people, showing the fun side of the brand, you know… being social and stuff. I really want to slap them in the forehead and ask why they’re even doing it then. Pull the plug.…
Entrepreneurs jumping into the startup world should seriously consideration of its potential pros and cons. Having a realistic understanding of how you will be able to cultivate success, build a strong team, and prevent unexpected failure are just a few things that should be addressed before making the big startup leap. One of the best…
Each year, startup companies introduce their products to consumers with a goal of becoming a consumer favorite. As a digital agency that has the pleasure of working with brands and startups, we at Supercool help similar companies present their products to target audiences through creative mediums such as digital marketing or social media management. While…
If there’s a lesson from SXSW it is that a brand must determine how to stand out during a major event. During events sponsors, musicians, and directors all compete for consumer attention, so it is imperative that a brand strategize effective ways to capture as much attention as possible. Converting potential consumers into brand loyalists…
The first week of Austin’s film, music, and interactive festival South By Southwest (SXSW) has officially started and the two-week event is already trending. The festival’s music and film components may catch your attention, but for myself, I’m keeping a watchful eye on the SXSW Accelerator award ceremony. Running from March 11th to March 13th, the…
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