Co-Branding Benefits

Co-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right, or more detailed as seen in this video: Butterfinger and…

What ICANN’s Commercial Domain Suffixes Mean for Online Marketing

ICANN (the corporation that controls top-level domain names) announced today that they will be introducing new domain suffixes, in addition to the 22 that exist currently, but unlike current suffixes, these will be commercial suffixes. Between January and April 2012, companies will be able to apply for individualized suffixes, anything from .mcdonalds to .burgers. The…