Why Should Your Team Work With a Creative Agency instead of Handling Marketing Video Production In-House? Creating marketing videos can be resource-intensive, so more and more businesses face a dilemma of whether to work with a creative agency or write and produce marketing videos in-house. About 89% of marketers claim that marketing videos provide a…
Video content is the undisputed king of the digital world. Funny, entertaining, educational, advertising, product or promotional videos – internet users are in love with all kinds of videos! They’re usually short, engaging, and packed with info – and get results! Once you know the secrets of making video content, you can get immensely popular…
As the creative director of a video ad agency / production company that writes and produces marketing videos faster than Socrates yelled “I just drank what?” – I’m officially coining a new trend in video advertising: “Smart Funny” video ads. After years of deep thought and research, I created this revolutionary new term by combining…
YouTube ads? What’s the hook? Why should viewers watch? YouTube advertising can be incredibly lucrative for your business, especially if you’re trying to reach a niche demographic or interest group. However, as growing social media use contributes to content overload and declining attention spans, companies are getting less time to earn their audience’s attention. If…
Video Marketing? You might be surprised to know that 82% of global consumer internet traffic in 2022 is turning out to be video-based. Marketers too have realized the benefits of video marketing as 92% of them say that video is one if the most important parts of their digital marketing strategy. Video Source –…
Wondering if It’s Best to Work With a Video Production Company or Handle Video Advertising Production In-House? Let’s say your internal or external marketing team is planning a video advertising campaign and you’re like “should we do this in-house or bring in a video production company?” Ask yourself these questions: Do you have the vision…
If you really want to make an impact with video marketing, develop and launch a video ad campaign series. Single video ads, game trailers and social media videos are of course very effective, and a series of videos, all in one campaign, puts that success on steroids. A video ad campaign is a series of…
There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting…
Optimizing Video Ads for Different Social Media Video ads are an engaging way to get your marketing message out into the world. Whether you’re advertising on Facebook, Instagram, YouTube, TikTok or other digital platforms, producing and distributing video ads allows you to use movement – live action, animation, stunning motion graphics visuals – and audio…
OK, so video is everywhere and there’s close to a million different marketing video creative and production styles and combinations to choose from that are going to help your brand, business or startup boost brand awareness and increase traffic and sales. Most of these video production and marketing styles, given your situation and executed correctly, are…
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