5 Ways to Tell if Your New Product Will Sell or Suck

Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products…

5 Smart Questions to Ask B4 Producing Marketing Videos

I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat…

Why Funny, Edgy Offensive Marketing Videos Work

Our society has become way too concerned with being seen as “offensive” and being “offended.” It’s the passive aggressive buzzword of the 2000s, and propelled by social media, has had an impact on how far brands and startups are willing to go with funny, edgy content. Creating fun, shareable content now involves walking through a…

Can App Trailer Videos Get Your Game On the App Store?

Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing,…

How to Make a Viral Video Go Viral

The best thing about online video is that it gets ATTENTION, builds AWARENESS, INTEREST, and drives ACTION. Action is the part we’re after. That’s where people buy your stuff. Strip away the glitz, glamor and varying definitions of  “going viral,” and the whole point of  it is simply to reach more and more potential buyers…

Online Video Marketing Trends 2014 – Infographic

I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well: Online Video Marketing Trends Yesterday. Today. Tomorrow. WHY INVEST IN ONLINE VIDEOS? Because being left behind sucks. Every 3 years, businesses double…

5 Ways Marketers Can Use Online Video Marketing in 2014

In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64%…

12 Ways to Convince Anyone About Online Video Marketing

If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. 1. VIDEO IS WHERE YOUR CUSTOMERS ARE SPENDING THEIR TIME YouTube alone has over 4 billion views per day, and it’s the second largest search engine next Google, which owns YouTube)…

5 Instagram Marketing Tips for Startups and Brands

Instagram has become one of the most popular social media networks in the world within a very short time. Every day millions of users upload and share content directly associated with brands, start ups and organizations, presenting huge opportunities for you to inspire and influence current and potential customers. 1. HASHTAGS Hashtags are the best…