Edginess Without Being an A-hole: 5 Tips for an Irreverent Digital Campaign

Big. In your face.  Unapologetic.  An edge provides a golden opportunity for marketing: it’s a call for attention. Now, whether people roll their eyes and click away or pass it onto their friends is something that takes some planning. While catching the consumer’s eye is the foundation of successful, edgy marketing, you need to make…

3 Reasons To Use Funny And Edgy Content To Spread Brand Message

There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in…

How to Better Sell Your Games and Apps

In order to better sell games and apps, the masses have to know of your product first. So raising awareness and getting noticed is in order. Start by identifying your product’s key functions. What makes your product so much better than your competitors? What can audiences get from your game/app that they can’t from others?…

Is Your Beverage Social Media Marketing Ready for the Holidays?

During holidays like Halloween, Thanksgiving, Christmas, Hanukkah, New Years, Festivus and the Super Bowl, marketers have a unique opportunity to combine consumers’ natural need to find and share holiday-themed online content with their need to buy drinks for parties and events. Create that content, and let your beverage brand and products be the life of…

5 Tips for Digital Marketing with Emerging Sports Talent

The NBA draft propels millions of dollars from owners and organizations to new professional basketball players, just like in any other professional sport. While checks will be flowing from NBA team organizations, brands and eager-to-sponsor companies will also be throwing endorsement opportunities at athletes. This can bring up a lot of questions for brands. Where…

What CPG Marketers Should Know About Integrating Video and Social Media Marketing

I came across a banner ad today for “gum that tastes just like strawberry shortcake.” Who wouldn’t want that? So, with expectations high, I clicked, expecting to be taken to a colorful page bursting with strawberry shortcake excitement, maybe videos and ways to share my delicious-looking new find with my friends. Instead, I was whisked…

Video, Viral & Social Media Marketing Advice For Marketing Executives

I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…