A few posts ago we discussed the top two social media sites for your brand: Facebook and Twitter. Both are pretty basic to comprehend, but require some careful analysis before implementation. But those aren’t the only sites that can come in handy when promoting your brand. When you consider that the average individual spends close to 18% of their online time on social media, it brings to question whether you’re interacting with people on the right platforms. Here now is the next site at your disposal for engaging consumers: YouTube.
Need something different from a status update or tweet? Head over to YouTube. As the leading video sharing site, with more than 800 million unique users a month, YouTube connects people through various clips, commercials, music videos, vlogs, and much more. As a brand, if your only purpose to use YouTube is to create playlists and comment on videos then you’re missing the point. If you have a new product that people haven’t heard of, a great way to tell them about it is to show them. Since the goal of YouTube marketing is to increase awareness of your product, it is up to you to design video content that captures their attention. This can be through videos that show how people value your brand, the various uses of your product, or how your service functions in comparison to others. As well, how you present the content is up to you. Whether you want to showcase multilingual videos or buzz worthy news about your brand the choice is yours. The ease of creating your own videos, uploading them, and sharing them to the YouTube community and other social media sites gives you the ability to present your brand in an unconventional way.
What becomes helpful is that users can then rate your video, share, and comment giving you valuable feedback. What makes YouTube interesting in comparison to the rest is that it gives you the ability to be visibly creative and get others involved. Instead of simply telling people about your product arrival, you can create a video so compelling that consumers will gladly do the word-of-mouth promotion for you. In the fall of 2011, the UK fashion retailer ASOS created a YouTube video (below) of a group skating through Paris in ASOS apparel. The video showcased the brand in a way that would connect with its target audience and it hit over 600k views on YouTube alone. This goes to show you that sometimes when a product presents itself well through some good camera work, consumers will do the promotion. All users have to do is hit play.
The ASOS Urban Tour. Paris Skating
Stay tuned, another post is on its way and you don’t want to miss it!