As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of…
Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than…
If you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing…
Brands, businesses and organizations spend valuable time and resources targeting audiences, predicting where they can be reached and determining how they want to be reached. The answer is simple: They are everywhere, and they don’t want to be reached. They don’t want to know how great you are, and all the wonderful things you can…
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