“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign…

David Murdico Featured Guest On Talk Radio Program Digital Production Buzz

Supercool Creative’s Executive Creative Director David Murdico was a featured guest on Digital Production Buzz on Thursday,  talking about viral marketing videos, what elements go into developing and launching a successful viral campaign and Supercool’s recent work with T-Mobile, Zeno Group and Khloe Kardashian. Hosted by Larry Jordan and Michael Horton, Digital Production Buzz is…

Five Reasons to Launch Holiday-Related Video and Viral Marketing Campaigns

Each year, we’re seeing more and more video campaigns launching for viral and social media distribution on Facebook, YouTube and elsewhere by larger brands and businesses intent on tapping into the power of video as a marketing tool. Likewise, we’re seeing an increase in video marketing content centered around holidays. This trend is by no…