Co-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right, or more detailed as seen in this video: Butterfinger and The Simpsons, not the most obvious of marriages, but it worked somehow. Could it be the yellowish-orange color of the […]