Online Video Advertising vs. Online Video Marketing

The terms online video advertising and online video marketing, like the broader terms advertising and marketing themselves, are often used interchangeably. According to online dictionary MerriamWebster.com, advertising and marketing are defined as follows: Advertising: The action of calling something to the attention of the public especially by paid announcements. Marketing: An aggregate of functions involved in moving goods from producer to consumer. Online video…

“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign…

David Murdico Featured Guest On Talk Radio Program Digital Production Buzz

Supercool Creative’s Executive Creative Director David Murdico was a featured guest on Digital Production Buzz on Thursday,  talking about viral marketing videos, what elements go into developing and launching a successful viral campaign and Supercool’s recent work with T-Mobile, Zeno Group and Khloe Kardashian. Hosted by Larry Jordan and Michael Horton, Digital Production Buzz is…

Five Reasons to Launch Holiday-Related Video and Viral Marketing Campaigns

Each year, we’re seeing more and more video campaigns launching for viral and social media distribution on Facebook, YouTube and elsewhere by larger brands and businesses intent on tapping into the power of video as a marketing tool. Likewise, we’re seeing an increase in video marketing content centered around holidays. This trend is by no…

Chasing Dragons: The Case for Creating Original Video, Social, Interactive and Integrated Media Campaigns

As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of…

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than…

Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One

If you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing…