There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in…
As a marketer in the beverage industry you want your brand to be what the consumers thirst for. And digital marketing will be the competitive edge you need to do just that, leading to increased sales. A Brand Voice Identify your demographic and establish a voice that fits the image of your beverage to relate…
In order to better sell games and apps, the masses have to know of your product first. So raising awareness and getting noticed is in order. Start by identifying your product’s key functions. What makes your product so much better than your competitors? What can audiences get from your game/app that they can’t from others?…
You’ve already acknowledged that social media marketing is crucial to your startup’s success, but, like any good businessperson, you’re seeking ways to boost your marketing’s reach and engagement and create more compelling campaigns. One powerful solution: take advantage of holidays and other special events! Whether it’s Christmas, Father’s Day, the Super Bowl, the Olympics, or…
Online video is one of the most effective strategies used in marketing. The numbers show it, and there is hardly any dispute. Over 100 million Internet users watch online video each day. 90% of online shoppers claim they found making shopping decisions easier due to effective product videos. These are just some of the many…
As important as social media marketing is to any business, a surprising number of executives, marketers, and other businesspeople fail to grasp its depth and the level of expertise required to make it effective. Social media marketing goes far beyond knowing your way around Facebook and posting regular statuses. In her article for The Agency…
Digital marketing is a constantly evolving, cutting-edge field, but frequently, amid all the hype of new technologies and innovative ideas, we overlook the central tenets of traditional marketing, which should be constantly recognized and adapted to modern strategies. One of these core principles is finding, developing, and remaining consistent with your brand’s voice. Marketers often…
Video game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch a trailer six months to a year from the game’s…
Interconnected Gaming (ICG) chose Supercool Creative to market their new Acting Out! game, available in the iTunes app store in November. The game allows users play charades using video on their iPhones. Supercool produced the video trailer for the game and is managing all of the Acting Out! social media channels
Brands and startups need a quarterback that manages the campaign and makes things happen. Digital marketing campaigns have lots of moving parts, from social media to video to banners to interactive to integrated TV initiatives. All of these parts must be aligned to the campaign goals, user experience, brand message and overall look and feel.…
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