Brands and start ups both need to build social media communities around their products and services, but start ups typically have to go from zero while brands often have an established audience to begin with. Otherwise, the tactics are largely the same, and depending on the budgets involved, they differ only in scale. Attracting audiences…
For brands and startups alike, Facebook is a great social media channel to promote your image, increase your fan base and reach your audience. The interaction between you and your consumers can be the personal touch that distinguishes you from your competitors. There remains but only one issue: how to get lots of followers to…
Videos can quickly turn your social media channels from bland to spectacular. Brands, startups and organizations realize social media success only with significant effort and tactics, and one of the most powerful success strategies is keeping your social media pages interesting. To do this you must post content that is relevant, provocative, informative, entertaining, unexpected and…
It’s no secret that Twitter has become a powerful advertising tool. Whether it’s for upcoming films, highly-anticipated video games, must-read novels, major brands, startups or organizations, Twitter is an platform for building an online following. While it is admittedly easier to gain a Twitter following if you are already a part of an established brand,…
TV networks have long competed against one another and consistently face the challenge of attracting new viewers while maintaining the attention of current audiences. With the advent of social media, networks have altered marketing techniques to better serve their viewers, and new web-based networks including have emerged as popular alternatives to broadcast television, especially among…
Zeno Group teams up with Supercool Creative once again for Dickies 90 Year Strong Tour to celebrate the hard workers across the U.S. of A by giving back! We head out to New York, Miami, Chicago, Dallas, Seattle and Los Angeles teaming up with food trucks giving out free food and gratitude (Dickies clothes and gear).
I received a pitch this morning for the first in a new video series called “Squatch Speaks,” and I was compelled to watch. The video is pretty funny so here I am posting it. The series is for Cousins Sub, a restaurant chain in Wisconsin, Arizona, Illinois, Michigan, Minnesota, and North Dakota and if their subs…
In his latest post on iMedia Connection, Supercool Creative’s David Murdico lists 5 ways PR agencies and professionals can up their clients’ video and social media game including asking themselves questions like: Why should anyone care about our videos? What kinds of videos work best? When is the best time to launch video campaigns? How…
KitchenAid’s accidental Presidential Debate tweet is just the latest example of why the individuals or agencies that are trusted to manage brands, businesses and organizations’ social media channels have to be so careful logging in and out before they update, tweet or interact. I imagine that as the guy or girl responsible for the tweet…
Social media marketing has proven an effective technique for film studios, independent filmmakers, and television networks in recent years, allowing companies to lower advertising costs while still reaching the masses. Print and television advertisements have long been the standard in film promotion, but the industry is now turning to social media as a compelling marketing…
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