By Marc Poirier, CMO/Co-Founder, Acquisio Display networks are great spots to create brand recognition with the aim of turning that recognition into sales. What every digital marketer knows is that there is a cost associated with each of those sales. The goal, of course, is to lower that cost per acquisition (CPA) and increase the amount of conversions. There are five aspects of display campaigns on the Google Display Network that need to be addressed in […]