Written by Andrew Shahmirian So you’ve got a big budget title in the pipeline that has an equally big marketing budget. It’s part of a developing franchise and the higher ups have decided that this is the one that’s going to be big. So naturally, you want to position your game as a blockbuster hit and…
Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth…
In celebration of Martin Luther King Day, and the impact he had on our country and the world, I thought I’d reflect back and see what he knew about social media. OK, I’m done. He knew nothing about social media. How could he? He was a great man but he wasn’t a wizard. In the…
Marketing video games requires appealing to two entirely different types of audiences: the new players and the hardcore veterans. Video game designers are already familiar with the difficulty of designing for a wide variety of knowledge and interest. Too easy, and the game isn’t interesting to the veteran players. Too hard, and the newcomers won’t…
At the end of 2012 I did a webinar on B2B video and social media marketing for BrightTalk. Here’s a video of the presentation. For some extra fun, turn on CAPTIONS and see what Google’s auto captioning function thinks I’m saying.
As the great comedian Mitch Hedberg once said “There’s turkey ham, turkey bologna, turkey pastrami. Someone needs to tell the turkey, ‘man, just be yourself.’” The same could be said to brands about their social media. This form of marketing has opened up two-way, three-way and five-way conversations with consumers. But to take full advantage,…
Huge shout out to Danny Kastner, and Erin Michelle for their great work raising money for deserving Boys and Girls Clubs Families over the holidays. Danny set a world record by recording 100 original personalized video songs in 18 hours and he’s recording your personal wish to anyone in your very own video song today, New…
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