Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app is determining who you’re trying to reach, what you want them to do for you, evaluating what’s working or not […]