Yet another marketing phrase, ‘Native Advertising’ has managed to capture the attention of everyone in the marketing world and it has received a lot of attention from media, brands and publishers. After cutting through this hype, one question still remains unclear to many and that is, what does it actually mean? The phrase ‘Native Advertising’ encompasses any customized advertisement that integrates uniquely with a website. The concept of Native Advertising is not new. Traditionally, some of […]