10 Reasons Why PR Professionals Should Be Using Social Video

PR, Social Media Marketing, Strategy And Planning, Video Marketing, Video Production, Viral MarketingLeave a comment

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top…

Why People Share Online Videos — And Why Marketers Should Care

Digital Marketing, Video Marketing, Video Production, Viral MarketingLeave a comment

A pivotal component of online video marketing is sharing. If your target audience isn’t sharing your brand, business or organization’s videos, they aren’t sharing your marketing message, either. While the call to action to buy your product, try your service, learn more, click here, sign up now, tell a friend, engage and interact may be…