How Funny, Edgy Or Bat S#!t Crazy Should Your Video And Social Marketing Be?
THIS ARTICLE is for every marketing executive out there faced with launching new video marketing and advertising initiatives. I’m looking over a creative brief from a large brand that wants my agency to pitch an integrated marketing campaign that would include TV, YouTube videos, Facebook, TikTok, Twitter, contests and more. I’m reading buzzwords like “edgy” and…