There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in your digital marketing is the key to an effective online presence. Here are three reasons you should use funny or edgy content to better spread your brand message!
1. Displays Brand Character
As a brand, it is important to let you clients know who you are and what you are about. Consumers feel much more comfortable doing business with people they know and respect; you must show some display of character and personality in your content.
Social media is many times overlooked as a tool for displaying your brand’s character. Sports Nation, a sports game show on ESPN, is known for its humorous hosts and wild sports topics, however the antics do not stop at television. Sports Nation’s Facebook page is constantly updated with funny memes and graphics that perfectly match the character displayed during show airings and have earned the page over 1.4 million followers. The funny content truly separates the page from the average sports pages.
2. More Interesting and Engaging
Funny and edgy content easily distinguishes your posts from what we like to call “vanilla content.” Vanilla content is not only boring but also puts the focus too heavy on a particular message. Filling you content with some humor and edginess can spice things up a bit and make your content more interesting and engaging to clients. Content with some flavor (oppose to vanilla) is much more likely to keep a viewer’s attention and persuade the viewer to make a purchase.
Take online video for example; brands often film fun videos featuring average customers or even employees to make the brand seem more personable. Personable content is much more engaging by nature of the beast and will surely have your clients feeling a part of the brand’s family. Coca-Cola and Pizza Hut do a “supercool” job of this!
Brands should push the boundaries of what is politically correct while still showing a level of professionalism. In other words, brands should post provocative content about their industry or current events in order to spark conversations and debates among followers. Using this type of content is a great way to engage your followers.
3. Easily Shared
Viral campaigns, blog posts, or social media posts using creative funny and edgy content much more destined for success because they are easily shared. As mentioned earlier, memes are very popular on the internet and that is solely because they are easy to create and even easier to share. Most people jump at the opportunity to share funny or shocking findings as if there is race to see who could repost it first. Thus, it is your job to keep putting some flare into your brand’s content through various mediums such as memes, graphics, video, etc.
Funny and edgy content is no joke when it comes to improving your marketing strategy and spreading your brand message. Take note of these three reasons and begin implementing some flavor into your content and the conversations will definitely spark up!
