Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
1. DOES IT SOLVE A PROBLEM?
Look at FiberFix http://www.youtube.com/watch?v=-AfeqPc4uf4
People break stuff, don’t want to buy new stuff and would rather fix it. Granted, the process seems clunky but it solves a problem. Back in the day, so did cars. Cars kept horses from having to carry people on their backs and they eventually went a lot faster. Trains and airplanes went even faster than that. Solve a problem.
Does your product solve a problem or make people’s lives easier?
2. DOES IT HAVE THAT COOL, FUN FACTOR?
Look at Silly Bands or Rainbow Looms – they didn’t solve problems but they were catchy, smart and fun! My nieces love them, and so do I.
3. HAVE YOU MADE A FANTASTIC VIDEO?
Show what your product does, and include a call to action for potential buyers to both learn more and BUY! This doesn’t have to break your budget and with the plethora (I hate that word) of distribution channels out there like YouTube, Facebook, Twitter, Pinterest, Instagram and even broadcast, if your budget is substantial, you can reach millions of potential buyers.
Contact and contract a video production / creative agency that can walk you through the key elements that will knot only raise awareness of and interest interest in your product, but drive sales!
Invest in social media influencers to help push your product. Pay them if you have to. Do it! It’ll pay off.
Put yourself in the video, if you’re cool and charismatic!
4. DO YOU HAVE A GREAT PITCH PERSON?
Put a face to the product. Show excitement. If you believe, they’ll believe. If you don’t have someone in your organization that’s up to the task, hire a PR or Social Media Agency to hype it for you!
Work your PR angles and get featured on TV, radio, magazines and social media channels. The orders will flood in… provided you’ve satisfied #1 and #2.
5. HAVE YOU PRICED YOUR PRODUCT PROPERLY?
Unless it’s the holidays and you’ve just invented the Cabbage Patch doll, (anyone under 20 look it up), consumers will weigh price along with value… guaranteed. In fact, a guarantee isn’t a bad idea, depending on what you’re selling.
If this all seems like a lot of work, contact an agency that specializes in digital marketing planning. The right digital marketing agency can guide you from concept to creation to marketing and give you a much needed perspective along with years of experience!
