Video content is the undisputed king of the digital world.
Funny, entertaining, educational, advertising, product or promotional videos – internet users are in love with all kinds of videos!
They’re usually short, engaging, and packed with info – and get results!
Once you know the secrets of making video content, you can get immensely popular and/or increase traffic and sales within no time.
Did you know that online videos reach 91.4% of the global online audience? Not just that, an average user spends about 19 hours per week watching videos.
Image via Statista
Yup! That’s how popular video content is.
And marketers know this well.
In fact, in a survey conducted by Wyzowl, 92% of the marketers who have realized the benefits of video marketing say that videos are an important part of their marketing strategy.
It’s certain that if you invest in making good video content, it will achieve multiple marketing goals for you.
But is making great video content easy?
If you too are overwhelmed about creating video content that impresses your audiences, you are reading just the right post.
I have curated 6 actionable tips for making exceptional video content like a pro.
Let’s get you started in the right direction.
6 Proven Tips for Making the Best Video Content
Videos can entertain, educate, and influence decisions. It takes a good balance of creativity and technical understanding to create such videos.
Take note of these 6 expert-recommended tips for making the best video content.
1. Focus on Storytelling
Stories never fail to captivate us, even when we are grown up. When making good video content you should focus on weaving an impressive story to grab the attention of the viewers rather than simply trying to sell something.
Write a strong video script to take your viewers on an interesting journey, spread before them a visual experience, and offer a valuable takeaway.
This “Behind the Design” video by Nike narrates the story of how their designs have evolved to help runners perform better.
Video via YouTube
Once your audience is impressed with your story, they will definitely be interested in your offerings. You could, of course, include a link to your landing page that’s connected to your lead gen software to generate leads.
2. Deliver Clear and Valuable Information
If there is one rule above all in making good video content, it is to make it absolutely clear what the video is about. UGC Video is trending type of video content these days.. Your video should have a central theme and deliver valuable information related to it. Beating around the bush doesn’t help.
Let’s say you are presenting a comprehensive review of a product. Your video tutorial or the animated video should focus on giving an unbiased review of the product’s features rather than following a promotional path. Remember, viewers are in it for valuable information and your genuine opinion.
For example, ecommerce companies investing in live video shopping with the help of shoppable videos. They build shoppable videos in clear mode, so every customer can get what they want from their visit on your website.
Let the information be delivered in an easy-to-digest and fun way. Maintain an informal and friendly tone to get your viewers interested not only in the information but in your style of delivering it.
For example, an CRM service provider such as Hubspot, create how to use their different types of CRM Software video guides for their customers to reduce their customer support efforts and increase the customer satisfaction.
3. Work on the Quality of Your Video
Now let’s get to the actual video-making process.
It takes a creative and professional mind to transform a good script on paper into an engaging video.
For instance, if you’re creating a video from a blog post on the best live chat solutions, you’ll need to ensure it’s crisp and engaging.
Get these fundamentals right and you’re good to go.
- Use softer light for better quality
- Choose a simple and clean background
- Opt for a top-class video editing tool
- Keep your audio crisp and clean
- Follow the etiquette of using a phone for recording your video
- Relax and be confident before the camera
- Choose a screenplay based on your target audience
These thumb rules remain the same irrespective of the kind of video you are creating. While it may take a while for you to master these techniques, with practice, you should be able to produce professional quality video content.
4. Make Your Video Content Mobile-Friendly
Statista estimates that there were more than 2.33 billion mobile phone video viewers globally. Smartphones are the clear choice for internet users to consume video content on the go.
So how do you optimize your video content for mobile users?
Here are some quick tips.
- Keep it short. Anywhere between 2-5 minutes, depending on your content, is the ideal length
- Create impressive thumbnails
- Insert a strong hook within the first few seconds of the video
- Use the right aspect ratio to optimize the screen size
- Insert readable captions and subheadings
Remember, making video content for mobiles is all about making it enjoyable, uncluttered, and easy to consume.
5. Include a Clear CTA
Your CTA is the action you want your audience to take after watching your video. CTA shouldn’t necessarily be about direct sales. It can be as simple as ‘subscribe to my channel’ or ‘like and share this video’.
Take a look at this video by Semrush where a clear CTA is placed right at the beginning of the video to generate leads.
Video via YouTube
You can experiment with pre-roll CTA (in the beginning of the video), mid-roll CTA (anywhere in the middle), or post-roll CTA (at the very end) to figure out which video marketing CTAs work with your audience the best.
You can find micro influencers and video creation agency who create engaging videos for thei posts and client. They can help you to create more engaging videos for your video marketing campaigns.
6. Optimize Your Video Content for Sound Off Mode
Based on a recent survey conducted by ChatterBlast Media, it is clear that people prefer to watch video content without sound.
Image via ChatterBlast Media
So how do you optimize your video for sound-off mode? There are a few smart hacks you need to know. This might especially be the case if you’re running Google Ads for the video.
The key lies in adding subtitles.
Create a good balance between beautiful visuals and text-heavy descriptions so that your audience will be able to grasp the message easily even without keeping the sound on.
Are You Ready To Make Engaging Video Content?
Now you know what goes into making great video content. When created professionally and passionately, videos can garner enormous viewership.
Whether you are producing a video ad campaign or making video content for online courses or something else, take my word for it, it will take time to master the art.
So, if you want to dive into video making, now is the best time. Go ahead and start working on the tips shared above and you’ll soon be churning out impressive video content.
Author Bio – Reena Aggarwal
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.
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