1. Create Compelling Content
For the visual social networking sites like Pinterest, Content is king. One of the best ways to get more followers on Pinterest is through interesting content. If people on Pinterest find your content compelling, there are higher chances that they will repin it, like it and also comment on it. This will lead to higher engagement, and eventually get the Brand more followers, awareness, and ultimately more sales.
2. Connect Pinterest with Facebook and Twitter
Most companies have Facebook and Twitter accounts these days and they have invested time to build up the fans and followers on these social mediums. By connecting Facebook and Twitter with Pinterest, more followers can be gained who are currently engaging or are likely to engage with the brand.
Also, when Twitter and Facebook are linked with Pinterest, they notify people when the content is published on these social mediums.
3. Add Hashtags & Tags
Hashtags are used before relevant keywords and board names to make them easily searchable and to drive more traffic. They are great for contests and giveaways. However overuse of hashtags should be avoided as it may annoy people.
Tags are similar in function for Pinterest as on twitter, they help in addressing and aggregating people who have similar interests and who are more likely to follow the brand on Pinterest.
4. Add Pinterest button to Website/Blog
The main aim of brands having a presence on Pinterest is to gain more popularity, hence it is important to add the Pinterest button to their website or blog. This will make website visitors aware of the brand’s presence on Pinterest and encourage them to check out the brand’s different Pinterest Boards.
5. Join collaborative boards.
Collaborative Boards are Group Boards where multiple people can pin images. These Boards are great for connecting with people of similar interests.
These boards are also great for increasing the number of followers. Every time a person pins an image on a collaborative board, the image goes out to every person who is a contributor for that board. This gives exposure to a huge audience.
Brands must either join collaborative boards or create them and invite their favorite pinners to join these boards.
6. Comment on the pins of other people
Interacting with People always helps in building more connections and the same is the case with Pinterest. By making positive comments on images pinned by other pinners, there is a good chance that they will follow the brand back.