Why 90% of Your Customers Skip Your Video Ads – And the 3 Epic Fixes That’ll Make Them Hit “Watch” Instead (Straight from the Pros at Supercool Creative) Picture this: You’ve poured your marketing budget into slick video ads. Killer script. Pro editing. Perfect targeting. Then the data rolls in—view-through rates hovering around 30%, skip rates crushing 65-90%. Oof. You’re not alone. Recent 2025-2026 industry reports show a staggering 90% of viewers bail on pre-roll ads […]

In 2026, video isn’t just a nice-to-have marketing tooit’s the rocket fuel powering sales for brands, businesses, and startups alike. With video expected to account for a massive portion of internet traffic and 87% of marketers reporting direct sales increases from video content, the brands that master video strategy are pulling ahead in a crowded digital landscape. Whether you’re a scrappy startup launching your first product or an established brand scaling e-commerce, video helps you grab attention, […]

Advertising has a reputation problem. Somewhere along the way, it traded wit for algorithms, charm for conversion rates, and delight for data. Flick on your devices, watch streaming, cable or scroll through your feeds and you’ll see what I mean—ads that feel less like invitations and more like interruptions. Because they are! And it doesn’t have to be this way! C’mon, besides mattress sales and weekly grocery store loss leaders when you’re looking for a […]

As the Creative Director and a Partner of Supercool Creative Agency – this is a very real question I ask myself 17 times every second of every day. It must be maddening! In today’s fast-paced advertising landscape, video content reigns supreme for both traditional TV spots and social media platforms like TikTok, Instagram Reels, YouTube, and Facebook. Finding the right creative and production partner can make or break your campaign—delivering high-engagement ads that drive results […]

The top UA ad trends for mobile games in 2026 reflect a maturing, more disciplined era in user acquisition. After years of volatility, the focus has shifted from sheer volume and cheap installs to quality, retention-led growth, and efficient scaling amid rising costs (global UA spend hit ~$25B in 2025, with continued pressure upward). Privacy changes, AI proliferation, and platform consolidation are reshaping how ads perform on Meta – Insta and Facebook – TikTok, AppLovin, […]

In this hyper-competitive world of mobile gaming, UA ads on platforms like TikTok, Meta, and YouTube are make-or-break. The winners aren’t the ones with the biggest budgets — they’re the ones with ads that hook in the first 3 seconds, make players laugh out loud, and drive instant clicks. Funny, entertaining, and clickable creatives (think exaggerated “fake gameplay,” meme-style UGC, witty storytelling, and viral hooks) consistently deliver the lowest CPI, highest IPM, and strongest Day-1 […]

These daze, humor isn’t just entertainment – it’s a marketing superpower! Marketing and advertising people – your potential customers – are bombarded with ads every time they view, click or check anything! Most of these ads are ignored – even resented – but throw in a clever joke, a surprising twist, or an unforgettable visual gag, and suddenly — you’ve got attention. That’s why funny ads have more impact than serious ones, and why we […]

As a marketing executive looking for that perfect, FUNNY commercial production company to hire – to write and produce that next viral sensation – or simply sell your amazing product or service – you know that your company’s commercials and advertisements are going to play a major role in driving success. The tone and style of those commercials can impact their overall effectiveness – so let’s take a closer look and explore the benefits of […]