On with it… 1. Someecards I recently wrote a featured article for iMedia called Top 10 Trends Marketers Wish Would Die. I wish I had added Someecards. Somehow I get the newsletter. It used to be cool, but how is it still going? I get it. Folksy photos and you write stuff on them. Any bets…
I used to love Between Two Ferns… and always looked forward to new episodes… until today. If you haven’t seen it yet, Zach Galifianakis interviews President Barack Obama. Actually, I’m conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea…
I actually view 100% of my TV on a second screen device and not on a TV. I threw my TV away about a year ago. So what are your viewing habits? As networks, advertisers and social media platforms try to capitalize on the second screen trend— a recent survey found many Americans are…
Your marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter while…
I contributed an article to Business Insider this week based on my frustration with all the brands, businesses and startups out there who are letting their social media communities control their behavior. Social media is great for getting feedback but to what extent do we as an agency recommend knee jerk reactions every time there’s…
If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. 1. VIDEO IS WHERE YOUR CUSTOMERS ARE SPENDING THEIR TIME YouTube alone has over 4 billion views per day, and it’s the second largest search engine next Google, which owns YouTube)…
Native Advertising is the hottest thing in digital marketing right now. Brand executives, creative agencies and publishers are running around from meeting to meeting frantically asking questions like “How do I get some? How do you use it? and What is it?” The smartest brands and agencies are already using native advertising with exceptional results,…
LOS ANGELES, October 2nd, 2013 – The owner of the popular Captain Sausage truck tweeted out “Anyone with any #brains eats the Captain’s Sausage,” followed by the address of where the truck would be at lunch time. Because of the truck’s popularity, a huge line formed as busy workers outside a Mid Wilshire office building…
I was accused of spamming by one of my LinkedIn connections. My first instinct was to tell him he’s a douche bag and remove him as a connection. My second instinct was to argue the point. My third instinct was to ask for clarification. My fourth instinct was to tell him he’s a douche bag,…
People slap stock “happy executive” photos on their websites to try and project an image or a message… or maybe they think their customers think that’s really them in the photos. I’ve always had an uncanny ability to know what these stock photos really say about your business, so I thought I’d share and possibly save…