There’s a temptation, and even a trend out there, for startups to share their intellectual property, namely their ideas, concepts and inventions, in the early phases, even crowdsourcing suggestions and feedback as they go. Some startups are out there pre-marketing on social media sites before they even have physical products or services to sell or a…
Have you ever found yourself in a meeting wishing some of the people would take their ideas and go back to their desks? I run a digital creative and social media agency, and I like to think that I take an all-inclusive approach to many of the marketing, creative and business decisions we make within…
Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app…
I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies, about the important relationship between creative and media buying. How do creative choices affect media buying decisions and conversely, how do media buying decision influence the creative process? We sat down for a quick…
Lots of people try to convince me that social media marketing isn’t about sales. It’s about building a community, interacting with people, showing the fun side of the brand, you know… being social and stuff. I really want to slap them in the forehead and ask why they’re even doing it then. Pull the plug.…
One of our Supercool Blog readers left the following comment on a recent post. “I have been contacted by or contacted social media companies for 3 years. I have been a customer of 5 or 6 companies to help me with social media. I have yet to work with a social media marketing company who provides me…
No, not the dog… the kind that wears gloves and punches people in the face. My agency / production company Supercool Creative has cranked out comedy viral videos for some of the biggest brands and coolest startups around, and in the process I’ve observed the fickle relationship between videos and their fans. I was trying…
We’ve been seeing a steady trend towards increased public safety laws for some time now, including seat belts, motorcycle helmets, bicycle helmets and now… office helmets? State lawmakers are calling for a law that would require all employees who work in offices to wear helmets at all times to protect their heads against office accidents.…
As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of…
Video is a tool of social media. So, as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with…