A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are…
With all the attention paid to short form video content and ads, and all the bluster about our short attention spans, there’s an interesting trend emerging in video marketing – the Feature Length Ad. Studies show that consumers love their brands, and they love them so much, they’re ready to engage for longer and longer…
Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip…
A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $10,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen…
So you’ve produced and posted your video. Now what are viewers supposed to do after they watch it? What are their video marketing CTAs? How do we get them to buy something? Buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product, service, organization…
Lots of people out there can’t wrap their heads around the idea that your social media job is a real job. The irony is that everybody still thinks it would be a cool job to have, but they look at you with the skepticism of someone evaluating a waiter that says they’re an actor. Here…
Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and…
Social media marketing videos are everywhere – ads, promos, lifestyle – so you need to make your videos stand out. Here’s are 6 quick ways to help you do it. 1. ESTABLISH VIDEO MARKETING GOALS Attract attention Increase awareness of and interest in your products or services Increase engagement, social media, blog, publication and influencer…
Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS…
Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position…