How to Sell Apps and Games with Video and Social Media
Posted on July 18, 2018 at 01:30 AM
It’s time to promote your mobile app game to get users – players – downloads – sales! Here are five tips for using social media marketing to raise awareness of and interest in your app and help you sell more. If you need more help with video game trailer concepts, production, marketing or advice, Contact […]
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Game Trailer and Social Video Production Tips for Marketers
Posted on July 13, 2018 at 01:04 AM
Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]
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10 Hot Video Production Agency Tips for Brands and Startups
Posted on July 12, 2018 at 03:00 AM
Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]
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5 Ways to Make Sure Your Viral Video Won’t Go Viral
Posted on July 11, 2018 at 08:43 AM
Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]
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PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again
Posted on July 10, 2018 at 10:00 AM
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]
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Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups
Posted on July 04, 2018 at 04:00 AM
A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]
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Millennials Are Actually Robots Manufactured by Google
Posted on July 03, 2018 at 09:55 AM
As I’ve long thought, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google for the sole purpose of creating a generation of consumers who think, act and buy as one – making targeting them much easier for marketers… like Google… and other marketers. Up until now, nobody knew […]
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How to Find The Best Digital Marketing Agency
Posted on July 01, 2018 at 02:09 AM
Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]
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5 Ways for Marketers to Get More Out of Their Digital Creative Agencies
Posted on June 27, 2018 at 23:37 PM
This article was originally published in AdAge. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be […]
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Is Your Video Marketing Strategy Smart or Stupid
Posted on June 25, 2018 at 06:00 AM
Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]
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