Best 10 Video Marketing CTAs for Top Sales
Posted on May 14, 2019 at 00:12 AM
So you’ve produced and posted your video. Now what are viewers supposed to do after they watch it? What are their video marketing CTAs? How do we get them to buy something? Buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product, service, organization […]
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Game Trailer and Social Video Production Tips for Marketers
Posted on May 13, 2019 at 01:04 AM
Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]
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9 Reasons People Watch Online Videos
Posted on May 12, 2019 at 17:12 PM
Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement. […]
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5 Ways to Make Sure Your Viral Video Won’t Go Viral
Posted on May 11, 2019 at 08:43 AM
Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]
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Most Office Dogs Would Rather Work From Home
Posted on May 11, 2019 at 01:00 AM
Startups and hip, young companies take pride in their office dogs. Other than ping pong tables and cappuccino makers, nothing says “this office is cool” like a canine coworker. But according to a recent survey, most dogs would rather stay home than go to work with everyone else. Contrary to popular belief, canines are content […]
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PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again
Posted on May 10, 2019 at 10:00 AM
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]
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26 Tips to Launch Your Brand Product or Startup For 15K
Posted on May 10, 2019 at 04:54 AM
maxWow, just posted a query on HARO – my favorite site in the world for tapping into expert advice from journalists, experts and entrepreneurs on the front lines of so many industries and topics. I’ve included about 90% of the replies – very smart people who have been there from all angles. The simply diabolical […]
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A New PR Plan For Games, Apps, Startups and Product Launches
Posted on May 09, 2019 at 01:12 AM
PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed […]
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5 Things Startups Think About Themselves That Are Wrong
Posted on May 07, 2019 at 04:13 AM
The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception […]
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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
Posted on May 05, 2019 at 02:30 AM
The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]
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