Go Viral – 5 Video Production and Marketing Steps
Posted on June 20, 2019 at 10:46 AM
Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]
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9 Reasons People Watch Online Videos
Posted on June 12, 2019 at 17:12 PM
Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement. […]
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Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups
Posted on June 02, 2019 at 04:00 AM
A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]
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Video Production and Marketing 2019 – Cheaper And More Frequent!
Posted on May 29, 2019 at 02:36 AM
Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2019 My creative agency / production company Supercool […]
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Is Your Video Marketing Strategy Smart or Stupid
Posted on May 25, 2019 at 06:00 AM
Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]
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Keep Video Production and Marketing Short, Cheap and Frequent
Posted on May 24, 2019 at 08:15 AM
There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]
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How to Find the Best Video Production Company or Agency
Posted on May 24, 2019 at 07:41 AM
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]
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Video Production and Marketing: Brand Awareness or Call to Action?
Posted on May 23, 2019 at 08:12 AM
The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]
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How to Pick the Best Creative Agency for Digital
Posted on May 22, 2019 at 06:52 AM
Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]
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What Do Video Advertising Creative Ideas And Video Production Cost
Posted on May 21, 2019 at 07:34 AM
A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $2,500 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen […]
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