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All posts by Guest Post

5 Branding and Rebranding Lessons Learned by the Big Brands

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Posted on March 17, 2014 at 06:00 AM

This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old […]

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5 Social Media Advertising Trends in 2014: Forget That, Remember This

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Posted on March 03, 2014 at 06:00 AM

This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was […]

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Four Emotions that Make Content Go Viral

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Posted on January 27, 2014 at 08:50 AM

This is a guest post by JonJon Yeung, Everyone is trying to understand the formula behind making things go viral. Jonah Berger, Associate Professor of Marketing at the University of Pennsylvania, even wrote a book about it. According to Berger, virality is neither purely skill nor purely luck – it is both an art and a […]

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10 Social Media Tricks Your Business Needs to Try

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Posted on November 22, 2013 at 10:10 AM

This guest post is by Drew Hudson, of Grovo.com. Social media is now more popular than porn on the internet. I know, I know. I didn’t believe it either. Standing out in the fray that is social media can be as mystifying as it is necessary. Knowing what sites to promote your business on, and how […]

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How To Use Social Media To Create A Successful Blog

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Posted on June 28, 2013 at 07:37 AM

Written by Chad Goulde of The Blog Builders. Looking for effective ways to increase your blog traffic while growing your audience? Social media marketing is one of the greatest tools around for promoting blogs. Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube and others give you a forum for extending your reach online. Here are nine effective […]

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4 Ways to Turn Your Company Into an Innovation Machine

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Posted on May 23, 2013 at 15:42 PM

By Terry Jones, Founder of Travelocity and Kayak.com The world’s future leaders overwhelmingly believe that today’s businesses cangrowonly if they can innovate – and that today’s business leaders aren’t demonstrating they’re up to the task. While that’s the thinking of nearly 5,000millennials – the 20- to 33-year-old generation – at least one baby boomer, the innovator who […]

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5 Tips to Grow Your Brand on Facebook

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Posted on December 03, 2012 at 07:00 AM

By Eric Taylor, freelance writer and business developer for Qwaya. Unless you’re making a consistent effort to reach out via Facebook, your brand page is eventually going to become stagnant. Facebook brand pages need a lot of upkeep, a heaping helping of originality. And while this might sound very difficult to achieve, it’s actually quite elementary if […]

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5 Simple Ways To Drive Conversions & Optimize CPA Performance

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Posted on November 27, 2012 at 12:59 PM

By Marc Poirier, CMO/Co-Founder, Acquisio Display networks are great spots to create brand recognition with the aim of turning that recognition into sales. What every digital marketer knows is that there is a cost associated with each of those sales. The goal, of course, is to lower that cost per acquisition (CPA) and increase the amount […]

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7 Ways to Use Social Media to Find a Job

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Posted on November 26, 2012 at 13:57 PM

Steve Nicholls, author of Social Media in Business, offers these 7 tips to help you use social media to your advantage, connect you to the right people and help you find the right job! With employment levels at 7.9% it is critical to call in all favors, work all rooms and use all tools available to […]

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