Search Engine Optimization (SEO) is a great form of marketing on the web, especially if you want to be found by your demographic through the various search engines like Yahoo, BING, and Google. Search engines Google and Bing have already integrated with their respective partners Google+ and Facebook, which can help businesses get discovered. The key strategy is to create relevant content for your social media channels that tie to your brand or startup’s image […]
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How to get Facebook Likes Starting From Zero
For brands and startups alike, Facebook is a great social media channel to promote your image, increase your fan base and reach your audience. The interaction between you and your consumers can be the personal touch that distinguishes you from your competitors. There remains but only one issue: how to get lots of followers to interact with when you’re starting from zero. Building your fan base from scratch, with no brand equity, is one of […]
Read More5 Things You Can Do with Online Video that You Can’t with TV
Advertising on TV does have major benefits, but these next five benefits of online video cannot be matched by any TV campaign. Not to mention the high cost of a thirty second time slot and paying for the production of the ad. It will be hit or miss, and there is little to no ability in attaining direct feedback from your demographic. These are the five things you can do with online video that you […]
Read MoreDigital Marketing Gives Beverage Brands a Competitive Edge
As a marketer in the beverage industry you want your brand to be what the consumers thirst for. And digital marketing will be the competitive edge you need to do just that, leading to increased sales. A Brand Voice Identify your demographic and establish a voice that fits the image of your beverage to relate to your demo. If your target is young teenagers you’ll want your voice to be cool and edgy, or if […]
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