Supercool Creative

Supercool Creative

Big Ass Fans: A Top Job Creator with a Cool Ass Name

Just a quick post to congratulate Big Ass Fans® on being featured in the inaugural ranking of Inc. Magazine’’s Hire Power Awards. The Big Ass Fan Company generated 74 jobs from 2008 to 2011, placing it sixth among the top 10 private manufacturers nationwide and second within the state of Kentucky. The company grew from 133 to 207 employees in just three short years. The Hire Power Awards will appear in Inc.’s December/January issue, and on the brand’’s website, www.inc.com. Inc. is the only media brand aimed solely at the CEOs of fast-growing private companies.

I first heard of Big Ass Fans several months ago, and fell in love with their name. Picking an edgy name for your company, combined with a matching social media marketing approach can attract lots of initial attention. Provided you can back it up with great products and services, you can generate buzz, sales and then amazing things like being able to hire more people, get recognized for your achievements and help turn the economy around will happen. Congrats Big Ass Fans!

 

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Delivery & Optimization — “Time to Break Your Previous Best KPIs”

We hand off all final files with every spec you need—plus performance insights and recommendations for future variations and iterative creative testing.
We don’t just ship ads.
We ship ads built for longevity, adaptability, and ruthless efficiency in UA campaigns.

Post-Production — “Editing is Basically Witchcraft”

We cut fast, clean, and conversion-optimized.
This stage includes:
  • Pacing & rhythm edits engineered for retention
  • On-screen text & captions
  • Calls to action your audience can’t resist
  • Custom sound design
  • High-energy SFX
  • Platform-specific variations (TikTok, Meta, YouTube, Snapchat, Unity, IronSource, etc.)
  • A/B creative variations
  • Multi-length versions: 6s, 10s, 15s, 30s, 60s
We test attention, clarity, emotional hits, and ad fatigue to deliver the strongest performing version of each creative.

Production — “Lights, Camera, Let’s Break the Algorithm

Depending on the chosen creative style, production may include:
  • Live-action shoots
  • Voiceover recording
  • Motion graphics
  • Character animation
  • Gameplay capture
  • UGC creator shoots
  • Green screen work
  • VFX & compositing
Our directors and editors craft the perfect mix of comedy, spectacle, intensity, and gameplay clarity.

Creative Concepting — “Okay, Here’s the Insane Plan”

We pitch wild, smart, campaign-ready concepts tailored to your game and target audience. Expect treatments like:
  • The Hero Who Fails Miserably (But You Won’t)
  • The NPC Who Finally Snaps
  • UGC Creator Attempts Level 3 and Regrets Everything
  • What If Your Villain Ran the Ad?
  • A Trailer So Epic People Will Think Your Game Has a Movie Deal
Every concept comes with scripts, visual references, and platform-specific notes.

Kickoff & Strategy — “Let’s Figure Out What Makes Your Game Addicting”

We dig into your game: the mechanics, the art, the rage-quitting moments, the dopamine loops, the Easter eggs, the villains, the power-ups… and that one mechanic you think nobody notices but we absolutely do.

We identify:
  • Which emotions drive installs
  • Which gameplay moments create FOMO
  • What hooks will stop scrolls
  • Which creative styles match your goals and budget
This is where we decide how to make your game irresistible—or dangerously irresistible.