The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign…
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Supercool Creative’s Executive Creative Director David Murdico was a featured guest on Digital Production Buzz on Thursday, talking about viral marketing videos, what elements go into developing and launching a successful viral campaign and Supercool’s recent work with T-Mobile, Zeno Group and Khloe Kardashian. Hosted by Larry Jordan and Michael Horton, Digital Production Buzz is…
DetailsJoin us on the set of T-Mobile’s “Share the Love” video shoot with Khloe Kardashian at Dash! [nggallery id=5]
DetailsTwo in-game soldiers, Hammer and Johnson, of a FPS game (known as Merc) are carrying out their mission when suddenly one is transformed into a space monkey-like creature to explore the wonder that is The UnderGarden. Going from a…
DetailsSometimes, having everything means nothing, and the best things in life really are free. T-Mobile, Zeno Group and Supercool Creative teamed up once more to share this message with a Valentine’s video featuring reality star, Khloe Kardashian…
DetailsEach year, we’re seeing more and more video campaigns launching for viral and social media distribution on Facebook, YouTube and elsewhere by larger brands and businesses intent on tapping into the power of video as a marketing tool. Likewise, we’re seeing an increase in video marketing content centered around holidays. This trend is by no…
DetailsAs a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of…
DetailsAudiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than…
DetailsIf you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing…
DetailsBrands, businesses and organizations spend valuable time and resources targeting audiences, predicting where they can be reached and determining how they want to be reached. The answer is simple: They are everywhere, and they don’t want to be reached. They don’t want to know how great you are, and all the wonderful things you can…
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