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10 Ways to Convince Anyone About Social Media Marketing

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Posted on July 03, 2019 at 08:00 AM

If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?  The goal of any business is to create new customers, and […]

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Is Your Startup Chicken S#!T or Procrastinating?

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Posted on July 03, 2019 at 03:45 AM

Startups need to launch. That simple. Nothing will ever be perfect. Go. Make changes as you move along. Collect feedback. Fuck up. You will. Nobody will know, as long as you fix it.

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Should Texting Be Allowed During Meetings?

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Posted on July 02, 2019 at 13:11 PM

Your digital marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter […]

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How to Find The Best Digital Marketing Agency

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Posted on July 01, 2019 at 02:09 AM

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on June 29, 2019 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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What is The Best Time to Post Social Media Updates?

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Posted on June 23, 2019 at 08:12 AM

“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”

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Content Marketing Plan for Brands and Startups

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Posted on June 22, 2019 at 11:34 AM

Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position […]

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Go Viral – 5 Video Production and Marketing Steps

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Posted on June 20, 2019 at 10:46 AM

Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]

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Top 5 Reasons Every PR Pitch Needs Video

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Posted on June 14, 2019 at 11:41 AM

Did your latest PR pitch include video? Videos can tell stories in ways that words can’t. Marketers are including videos into their marketing mixes, and so are PR professionals. Here are the top 5 reasons why every PR pitch needs a video. 1. Video makes your PR pitch stand out Always remember that you are not […]

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9 Reasons People Watch Online Videos

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Posted on June 12, 2019 at 17:12 PM

Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement. […]

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