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5 Things Startups Think About Themselves That Are Wrong

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Posted on July 07, 2019 at 04:13 AM

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception […]

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

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Posted on July 05, 2019 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

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Millennials Are Actually Robots Manufactured by Google

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Posted on July 03, 2019 at 09:55 AM

As I’ve long thought, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google for the sole purpose of creating a generation of consumers who think, act and buy as one – making targeting them much easier for marketers… like Google… and other marketers. Up until now, nobody knew […]

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10 Ways to Convince Anyone About Social Media Marketing

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Posted on July 03, 2019 at 08:00 AM

If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?  The goal of any business is to create new customers, and […]

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Is Your Startup Chicken S#!T or Procrastinating?

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Posted on July 03, 2019 at 03:45 AM

Startups need to launch. That simple. Nothing will ever be perfect. Go. Make changes as you move along. Collect feedback. Fuck up. You will. Nobody will know, as long as you fix it.

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Should Texting Be Allowed During Meetings?

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Posted on July 02, 2019 at 13:11 PM

Your digital marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter […]

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How to Find The Best Digital Marketing Agency

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Posted on July 01, 2019 at 02:09 AM

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on June 29, 2019 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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What is The Best Time to Post Social Media Updates?

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Posted on June 23, 2019 at 08:12 AM

“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”

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Content Marketing Plan for Brands and Startups

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Posted on June 22, 2019 at 11:34 AM

Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position […]

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