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Supercool Creative Blog

Go Viral – 5 Video Production and Marketing Steps

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Posted on June 20, 2019 at 10:46 AM

Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]

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Top 5 Reasons Every PR Pitch Needs Video

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Posted on June 14, 2019 at 11:41 AM

Did your latest PR pitch include video? Videos can tell stories in ways that words can’t. Marketers are including videos into their marketing mixes, and so are PR professionals. Here are the top 5 reasons why every PR pitch needs a video. 1. Video makes your PR pitch stand out Always remember that you are not […]

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9 Reasons People Watch Online Videos

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Posted on June 12, 2019 at 17:12 PM

Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement. […]

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Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

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Posted on June 02, 2019 at 04:00 AM

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]

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Video Production and Marketing 2019 – Cheaper And More Frequent!

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Posted on May 29, 2019 at 02:36 AM

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2019 My creative agency / production company Supercool […]

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How to Integrate Video into Your Digital Marketing

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Posted on May 27, 2019 at 12:08 PM

Businesses continue to adopt new and innovative digital marketing strategies to differentiate themselves from their competitors. However, in your quest to do so, don’t ignore or overlook video marketing. As surprising as it might sound, Wyzowl found that 81% of businesses are leveraging videos for marketing. Such incredible statistics point to just one thing – […]

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Is Your Video Marketing Strategy Smart or Stupid

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Posted on May 25, 2019 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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Keep Video Production and Marketing Short, Cheap and Frequent

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Posted on May 24, 2019 at 08:15 AM

There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]

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How to Find the Best Video Production Company or Agency

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Posted on May 24, 2019 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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Video Production and Marketing: Brand Awareness or Call to Action?

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Posted on May 23, 2019 at 08:12 AM

The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]

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