SUPERCOOL CREATIVE AGENCY
Supercool Creative Blog

Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

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Posted on June 02, 2019 at 04:00 AM

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]

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Video Production and Marketing 2019 – Cheaper And More Frequent!

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Posted on May 29, 2019 at 02:36 AM

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2019 My creative agency / production company Supercool […]

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How to Integrate Video into Your Digital Marketing

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Posted on May 27, 2019 at 12:08 PM

Businesses continue to adopt new and innovative digital marketing strategies to differentiate themselves from their competitors. However, in your quest to do so, don’t ignore or overlook video marketing. As surprising as it might sound, Wyzowl found that 81% of businesses are leveraging videos for marketing. Such incredible statistics point to just one thing – […]

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Is Your Video Marketing Strategy Smart or Stupid

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Posted on May 25, 2019 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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Keep Video Production and Marketing Short, Cheap and Frequent

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Posted on May 24, 2019 at 08:15 AM

There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]

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How to Find the Best Video Production Company or Agency

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Posted on May 24, 2019 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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Video Production and Marketing: Brand Awareness or Call to Action?

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Posted on May 23, 2019 at 08:12 AM

The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]

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How to Pick the Best Creative Agency for Digital

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Posted on May 22, 2019 at 06:52 AM

Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]

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What Do Video Advertising Creative Ideas And Video Production Cost

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Posted on May 21, 2019 at 07:34 AM

A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $2,500 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen […]

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Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on May 20, 2019 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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