Advertising on TV does have major benefits, but these next five benefits of online video cannot be matched by any TV campaign. Not to mention the high cost of a thirty second time slot and paying for the production of the ad. It will be hit or miss, and there is little to no ability in attaining direct feedback from your demographic. These are the five things you can do with online video that you cannot do with TV.
1. Saves Money
Nothing could be truer than this cliché in marketing – time is money – and your ability to earn a profit on your product depends on time well spent. Don’t commit tons of cash to a commercial ad that has time restraints. Instead, go with an online video that can be as long as needed. The media cost for an online video is exponentially lower than television costs. Spend your time and money on producing a powerful digital campaign that will reach your demographic on their daily social networks instead of a short-lived broadcast run.
2. Super Creative
The response you want from your fan base should direct you in what type of content to use. The possibilities of creativity are endless, but make sure your content entertains your audience. Make your content edgy, entertaining and funny. You can even swear online! Create a video based on the latest trending E-Card, or Meme. Too many times Marketers lack the ability to get a response out of their demographic; silence in this instant is not golden. On TV there are lines that one should not cross, but rightfully so, the online threshold for edgy content can be stretched further. Forget politically correct; leave the flip-flopping to politicians.
3. Watch Over & Over
Chances are your demographic is familiar with technology, and they are on at least one social network like Facebook, YouTube, Tumblr, or Twitter. This is where your brand recognition climbs. Replay, rewind and pause are not features that everyone has on their television, but it is an option online. Everyone can watch your online video over and over again. This is why content is so important, you want your video to be memorable. This way when the demographic watches the video over and over again, the level of brand recognition will increase.
4. Go Viral
The joy of online video reaches its peak when viral ecstasy takes over. Technology is video friendly making it easier to watch and share videos from the comfort of our pocket devices. The hope of your digital campaign is that your video goes completely berserk on the internet. This can open many doors, news media can pick it up and broadcast it on TV, or bloggers can perpetuate the life of your viral mania by giving your video free publicity.
5. Demo Feedback
Once you’ve efficiently spent your money and time on a great digital campaign, measure your demographics’ response. Feedback to your digital campaign comes from your demographic commenting on your video, sharing your video or liking your video on Facebook, YouTube and Twitter. The point is to get into conversations with your demographic. Analyze the atmosphere in the comment section. The response to your video should match the response you were seeking initially.
Make an online video an integral feature to your brand’s digital campaign and you will be singing Video Killed the TV Star. If you’re looking for ways to boost your campaign, Supercool Creative can bring your company to the forefront of digital marketing.
