Articles by Ali Cottong

Is Pinterest Strong Enough For a Man or Made for Women?

Lately, a wide range of social media writers have made much of the fact that the user base for Pinterest is overwhelmingly female, with even conservative estimates claiming 80% of users are women. Some writers have speculated that the structure of Pinterest, with an emphasis on visuals, appeals more to women, while other writers think that Pinterest appeals more to women because it focuses on social interactions by forming communities. However, what these writers are […]

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Top 5 New Social Media Sites Brands and Businesses Should Know About

There are a lot of new social media sites out there. But let’s face it. Not all of them were created equal. There were a lot of sites that were good, but not great, that had to be weeded out. Here, we present the Top 5 New Social Media Sites that brands and businesses should be watching, if they’re not already. 1. Google+ Many writers have debated whether or not Google+ will be able to […]

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Top 10 Reasons Why Brands and Businesses Use Social Media

1. Social media is ubiquitous Over 2 billion people worldwide use the internet, for various purposes, and almost all of them come into contact with social media through one means or another. It’s difficult to get an actual statistic on how many people use social media since a single person might participate in multiple ways, from tweeting to blogging to posting, but Facebook alone is poised to top 1 billion active users by August 2012, […]

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