Entrepreneurs jumping into the startup world should seriously consideration of its potential pros and cons. Having a realistic understanding of how you will be able to cultivate success, build a strong team, and prevent unexpected failure are just a few things that should be addressed before making the big startup leap. One of the best ways to prepare for entrepreneurship and all of its surprises is to look to the advice of successful entrepreneurs. From […]
Read MoreArticles by Danielle Salmon
Supercool Startups to Watch in 2013: Zumper.com
Each year, startup companies introduce their products to consumers with a goal of becoming a consumer favorite. As a digital agency that has the pleasure of working with brands and startups, we at Supercool help similar companies present their products to target audiences through creative mediums such as digital marketing or social media management. While working with clients, we continue to stay on trend of upcoming startup companies and their latest products. One of the […]
Read MoreTop 5 Ways You’re (Probably) Pissing Off Your Followers
If you’re looking for ways to get and keep followers on social media sites like Facebook and Twitter, then there are a great deal of blog posts and books written to help you. Some suggest an eye-catching design or a celebrity endorsement with the belief that such efforts will help retain followers. But what happens if you lose followers after you did everything the blog posts and books suggested? If you find people are hitting […]
Read MoreStartups: Upton Prom Video Shows How to Get an Agency to Want You!
Dear Brands and Startups, If your company is at the point in its growth cycle where it needs an agency to handle its creative outreach, then it’s important to know the best approach. Sure, you can refer to “how-to” posts on various websites, but how about you look to an unexpected video. This video comes from 17-year-old Jake Davidson and is titled: “Kate Upton, Will You Go To Prom With Me?” (below). In Jake’s video, […]
Read More‘The Perfect Agency Search’ soundtrack: Music for a Brand Executive’s Ears
What do Jay-Z, Taylor Swift, and Hall & Oates all have in common? Aside from their popularity in music, these artists all have songs that describe everyday situations almost perfectly. In relation to brands, the three musicians (and a few others) have tracks that describe the process of finding a creative agency surprisingly well. In an earlier post we outlined the ways to pick the best creative digital agency. In this post, you get the […]
Read MoreWhy Isn’t Your Brand Creating a Web Series?
Have you implemented a web series in your marketing strategy lately? If you haven’t, you may want to think about doing it. Creating a set of videos (a.k.a. web series) isn’t new to marketing communications, but for some reason they aren’t used as much as they could be. Big brands like IKEA implement web series in their communications and delight in 10 million views and counting. Think of what that’s doing for brand awareness and […]
Read MoreDoritos Lesson: How to Make Your Brand Stand Out at Major Events
If there’s a lesson from SXSW it is that a brand must determine how to stand out during a major event. During events sponsors, musicians, and directors all compete for consumer attention, so it is imperative that a brand strategize effective ways to capture as much attention as possible. Converting potential consumers into brand loyalists is the final goal of being involved with a major event; it’ll also alleviate the financial hit a brand takes […]
Read MoreSXSW Technology Spotlight: The Charlie App
The first week of Austin’s film, music, and interactive festival South By Southwest (SXSW) has officially started and the two-week event is already trending. The festival’s music and film components may catch your attention, but for myself, I’m keeping a watchful eye on the SXSW Accelerator award ceremony. Running from March 11th to March 13th, the competition will bring together the best new work in social media, mobile applications, web entertainment, and more. The awards will […]
Read MoreSupercool Series: Top Social Media Sites to Kick Start Your Brand – Instagram
If you’ve followed the supercool series of sites to help take your brand to the next level, then you already know that Facebook, Twitter, YouTube, and Google+ each have their pros and cons. This last post however presents itself differently from the others simply because it functions completely differently from the others. Instagram, which launched in 2010, is a social networking service that allows users to upload images, apply filters to enhance them, and share […]
Read MoreSupercool Series: Top Social Media Sites to Kick Start Your Brand – Google+
In less than a decade, it has become clear that social networking sites have gained mass popularity. The most dominant sites, Facebook and Twitter, have usurped consumer attention and leveraged it in profitable ways for their individual business and third parties. In an attempt to achieve equal success as Facebook and Twitter, Google released its own social networking site: Google+. With functionalities that extend beyond individual use, Google+ has clearly defined ways to help a […]
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