The other day, I was traveling from Los Angeles to San Francisco, and I finally understood the amazing impact of social media. I find that I meet so many business contacts on airplanes, at bus stops, on trains, etc.  How do you maximize your interactions within such a short window of time? Let’s use the analogy of a five-course meal, because let’s face it: it’s the only kind worth having. 1st Course—Soup: This is that […]

In the marketing industry, we are always curious about our consumers. With just a little bit of in-between-the-lines thinking, we can decipher Facebook’s most infamous profile pictures. Think of it as client research. 1.     Flying Solo: The person that is always in the picture alone.  Could it be that they derive pleasure from being narcissistic?  The only time you see them in a picture with anyone other than themselves, is when they are holding a […]