Video advertising spend is exploding in 2026. U.S. digital video ad spend is projected to surpass $80 billion, growing 11% year-over-year and now making up more than 60% of total TV and video ad spend. Yet one question still trips up most marketers: “How much should we actually budget for video ads — and how do we make sure we get real results?” Supercool Creative is producing funny, quirky, and high-performing video ads, social content, and […]

In 2026, CMOs face a clear challenge: they need significantly more video ads across more platforms, but traditional production is too slow and expensive.  The solution many leading marketing leaders are adopting is AI-powered video ad production. When done correctly, teams are achieving 5x more output while preserving (and often improving) brand authenticity. This article breaks down exactly how top CMOs are using AI for video ads in 2026, the specific tactics delivering results, and how to avoid […]

In 2026, U.S. digital video advertising spend is projected to surpass $80 billion, growing 11% year-over-year and outpacing the overall ad market.  Yet, skippable pre-roll ads on YouTube continue to see completion rates as low as 31%.  On mobile social feeds, most videos are abandoned in under 3–5 seconds. Humor stands out as one of the most effective tools. Research shows that 90% of people are more likely to remember ads if they’re funny, and humorous ads consistently […]

In today’s fast-scrolling digital world, advertising has one core job: earn attention before it’s lost forever! With audiences skipping past polished product shots and earnest monologues in milliseconds, brands can no longer demand notice — they must earn it. And nothing earns attention faster, more consistently, or more memorably than humor in advertising. You know it!! Humor is advertising’s ultimate cheat code. It disarms defenses, sparks instant emotion, and creates lasting brand recall. At our shop […]